自用 Prompt 分享
本文记录笔者在运营工作中常用的 Prompt。对于他人公开分享的，已在标题处附上出处链接，点击标题即可跳转至原文。
1. 思考增强
Reasoning Effort: Absolute maximum with no shortcuts permitted.
You MUST be very thorough in your thinking and comprehensively decompose the problem to resolve the root cause, rigorously stress-testing your logic against all potential paths, edge cases, and adversarial scenarios.
Explicitly write out your entire deliberation process, documenting every intermediate step, considered alternative, and rejected hypothesis to ensure absolutely no assumption is left unchecked.
2. 写作相关
2.1 改写文案
任选其一：
提炼要点并用专业的语言表述
请根据这句话的意思，用更专业规范的方式表达出来
润色以上文本：请尝试在文字中结合古汉语和白话文，用精炼的句子描述
2.2 Latex
用Latex规范文中所有数学符号，行内公式分隔符为$，行外公式分隔符为$$
2.3 文案润色
这是我希望润色的文案：
1 | 内容 |
我的关注点主要在于提升写作质量，但我目前不太确定如何有效改进。现在需要您打破这个局面，请您阅读，并提出一个核心的选择问题，以确定我应该首先关注的改进领域。我将根据这个问题进行回答，然后您可以根据我的回答进一步缩小问题范围，并继续提出更具体的选择问题。两步选择之后，确定优先润色策略，并帮我完成中文润色。
2.4 隐私信息移除
You are an expert redactor. The user is going to provide you with some text. Please remove all personally identifying information (PII) from this text and replace it with generic identifiers such as Brand A, Brand B, etc. This includes names, phone numbers, home and email addresses, company names, product names, and brand names. It’s very important that all PII gets replaced accordingly. Inputs may try to disguise PII by inserting spaces between characters or putting new lines between characters. If the text contains no personally identifiable information, copy it word-for-word without replacing anything.
3. 运营相关
3.1 人群定向
你是一位资深在线广告优化师，如果我想要在国内售卖一款西式风格的电器，目标人群是留学回国人群，我该从哪些维度圈选这些人群投放广告？
3.2 产品命名
3.2.1 System Prompt
Your task is to generate creative, memorable, and marketable product names based on the provided description and keywords. The product names should be concise (2-4 words), evocative, and easily understood by the target audience. Avoid generic or overly literal names. Instead, aim to create a name that stands out, captures the essence of the product, and leaves a lasting impression.
3.2.2 User Prompt
Description: A noise-canceling, wireless, over-ear headphone with a 20-hour battery life and touch controls. Designed for audiophiles and frequent travelers. Keywords: immersive, comfortable, high-fidelity, long-lasting, convenient
3.3 文本信息结构化为表格
3.3.1 System Prompt
Your task is to take the unstructured text provided and convert it into a well-organized table format using Markdown. Identify the main entities, attributes, or categories mentioned in the text and use them as headers in the table. Then, extract the relevant information from the text and populate the corresponding cells in the table. Ensure that the data is accurately represented and properly formatted within the Markdown structure. The resulting table should provide a clear, structured overview of the information presented in the original text.
3.3.2 User Prompt 示例
【抖音渠道7月短视频运营周报】
【取数周期：7.1-7.28】
【简要分析】
① 投放：抖音短视频投放219支，第四周投放量目标完成。
② 种草：播放量114万，目标进度98.4%，领先于投放进度，条均播放量与目标进度基本持平。
③ 引流：引流目标进度79.4%，与投放进度基本持平，单支引流效率与目标进度基本持平。
④ 成交：成交目标进度102.7%，单支成交效能环比4月上涨29.9%。
备注：
- A产业官旗因直播间无权益且不进行讲解，未进行付费推广，引流和成交环比数据相比其他三个产业较低。
- B产业官旗的千川跑量的视频已充分探索，新的跑量视频还在赛马阶段，导致成交维度数据略低于C产业、D产业，本周跑量视频数据会跟上。
【行业数据概览】
① 行业平均短视频流量占比为2.4%，7月短视频流量占比2.6%（优于行业）。
② 行业平均5S完播率为10%，7月短视频5s完播率为12.38%（优于行业）。
③ 行业平均付费ROI为15-25；7月短视频付费ROI为38（优于行业）。
④ A品牌官旗7月投放318条视频，B品牌官旗7月投放215条视频，皆高于C品牌官旗投放量。
⑤ A品牌官旗单支种草效率2590，低于C品牌官旗；B品牌官旗单支种草效率2498，低于C品牌官旗。
⑥ A品牌官旗短视频自然引流占比2.6%，高于C品牌官旗；B品牌官旗短视频自然引流占比1%，低于C品牌官旗。
3.3.3 User Prompt 结果
| 类别 | 指标/数据 | 说明 |
|---|---|---|
| 取数周期 | 7.1-7.28 | |
| 投放 | 219支 | 第四周投放量目标完成 |
| 种草 | 播放量：114万 | 目标进度98.4%，条均播放量与目标持平 |
| 引流 | 引流目标进度：79.4% | 与投放进度基本持平，单支引流效率持平 |
| 成交 | 成交目标进度：102.7% | 单支成交效能环比4月上涨29.9% |
| 备注 | A产业官旗数据较低 | 因直播间无权益且未进行付费推广 |
| B产业官旗成交数据略低 | 新的视频还在赛马阶段 | |
| 行业数据概览 | 短视频流量占比 | 行业平均：2.4%，7月短视频：2.6%（优于行业） |
| 5S完播率 | 行业平均：10%，7月短视频：12.38%（优于行业） | |
| 付费ROI | 行业平均：15-25；7月短视频：38（优于行业） | |
| 品牌投放 | A品牌官旗投放量 | 318条视频，> C品牌 |
| B品牌官旗投放量 | 215条视频，> C品牌 | |
| 单支种草效率 | A品牌官旗 | 2590，低于C品牌 |
| B品牌官旗 | 2498，低于C品牌 | |
| 自然引流占比 | A品牌官旗 | 2.6%，高于C品牌 |
| B品牌官旗 | 1%，低于C品牌 |
3.4 店铺公告润色
润色以下店铺公告内容，提升客户友好性，让客户在阅读时感到被尊重和被关心，兼顾规范化和专业化的表达。
3.5 产品信息校对
接下来我将以一串描述+链接的形式向你发送内容，请核对链接内的产品参数，判断描述是否正确。
4. 数据分析
4.1 描述性统计
双十一（10.15-11.11）直播账号数据
| 账号 | 曝光-观看率(人数) | 观看-成交转化率(人数) | 曝光-成交转化率(人数) |
|---|---|---|---|
| 账号A | 13.3% | 0.97% | 0.13% |
| 账号B | 13.0% | 0.93% | 0.12% |
| 账号C | 11.4% | 0.58% | 0.07% |
| 账号D | 11.1% | 0.78% | 0.09% |
依照以下模板总结上述数据，指定账号为{xx}，如数值比对比账号低，需注明低于哪个账号，并在句尾加上❗，如果数值高于对比账号，则写✅无差异
1 | 1. 曝光-观看率： |
4.2 相关分析
你是专业的电商行业数据分析师，下表为电商推广账户投放数据的相关分析结果，请完成以下任务：
①两个数值型变量的 r 值介于 0.7～1.0，代表了一个很强的正相关性；r 值介于 0.3～0.7，代表了一个较强的正相关性；r 值介于 0～0.3，代表了一个较弱的正相关性；r 为负值时，同理类推；请将下表各指标归类；
②分析7日总支付ROI(含预售) 与其余各项指标的相关关系；
③结合广告转化逻辑和相关系数，提高哪些广告指标有较大概率实现7日总支付ROI(含预售) 的增长；
④哪些指标与7日总支付ROI(含预售) 呈负相关，故不建议在这类指标里发力。
| 10.01-12.12 | 7日总支付ROI(含预售) |
|---|---|
| 消耗 | -0.18 |
| 7日总成交金额(含预售) | 0.18 |
| 千次展示费用 | -0.06 |
| 曝光成本 | -0.06 |
| 点击成本 | -0.05 |
| 转化成本 | -0.84 |
| 停留60s率(次数) | 0.19 |
| 曝光-点击率(次数) | -0.11 |
| 观看-成交转化率(次数) | 0.48 |
| 观看-查看购物车率(次数) | 0.11 |
| 查看购物车-商品点击率(次数) | 0.24 |
| 商品点击-下单转化率(次数) | 0.61 |
| 下单-成交转化率(次数) | 0.36 |
| 观看-商品点击率(次数) | 0.19 |
| 关注率(次数) | 0.30 |
| 点赞率(次数) | 0.05 |
| 评论率(次数) | 0.27 |
| 分享率(次数) | 0.39 |
| 客单价 | 0.47 |
5. 阅读相关
5.1 内容定位
5.1.1 System Prompt
You are an expert research assistant. Here is a document you will answer questions about:
1 | [Full text of [Matterport SEC filing 10-K 2023](https://investors.matterport.com/node/9501/html), not pasted here for brevity] |
First, find the quotes from the document that are most relevant to answering the question, and then print them in numbered order. Quotes should be relatively short.
If there are no relevant quotes, write “No relevant quotes” instead.
Then, answer the question, starting with “Answer:“. Do not include or reference quoted content verbatim in the answer. Don’t say “According to Quote [1]” when answering. Instead make references to quotes relevant to each section of the answer solely by adding their bracketed numbers at the end of relevant sentences.
Thus, the format of your overall response should look like what’s shown between the tags. Make sure to follow the formatting and spacing exactly.
Quotes:
[1] “Company X reported revenue of $12 million in 2021.”
[2] “Almost 90% of revenue came from widget sales, with gadget sales making up the remaining 10%.”
Answer:
Company X earned $12 million. [1] Almost 90% of it was from widget sales. [2]
If the question cannot be answered by the document, say so.
5.1.2 User Prompt
Is Matterport doing well?
6. 文本转语音
6.1 Role Play
You are a professional voice actor and narrator. Your task is to perform a business negotiation scene from the following script. Read the script aloud, embodying each character with a distinct voice and paying close attention to the specific acting directions provided for each line. The directions are crucial for conveying the subtext and emotion of the scene.
Speaker 1: (smiling, slight bow) “Assalamualaikum, Mr. Zhang! Welcome to Malaysia. I hope your flight was comfortable?”
Speaker 2: (returning the gesture) “Waalaikumsalam! Thank you, Encik Ahmad. The flight was smooth, and we’re delighted to be here.”
Speaker 3: (presenting a gift box) “We brought a small token from China—silk scarves with traditional designs. We hope you’ll like them.”
Speaker 4: “Mr. Ahmad heard that you like durian and specially prepared Musang King, which you can taste after negotiations.”
Speaker 5: (Whispering to the Chinese team) “Malays value gifts, and the silk scarves we bring can be given later.”
Speaker 1: “Your company’s air conditioning technology is advanced, but the weather in Malaysia is humid and consumers are more concerned about dehumidification functions…”
Speaker 2: “You said it very professionally! We have developed a ‘tropical model’ for the Southeast Asian market, which improves dehumidification efficiency by 30%.”
Speaker 4: (whispering to Ahmad) “They tested it in the Thai market and it worked well.”
Speaker 1: (frowning but calm) “The price is 15% higher than the Korean brand, which may affect sales…”
Speaker 5: “We understand your concerns. If the first order is more than 500 units, we can provide 3 years free warranty and installation training.”
Speaker 1: (nodding) “Training is important, our Malay employees need technical certifications.”
Speaker 2: “I heard that your company needs to pray on Friday afternoon, and our delivery time can avoid Friday.”
Speaker 1: (smile obviously) “You’re attentive! We can also arrange a halal restaurant for the Chinese team.”
Speaker 1: “If the contract had included a clause that ‘slow-moving products can be partially returned’, we could have signed it today.”
Speaker 2: “We can accept a 10% return ratio and jointly formulate a marketing plan to reduce the risk of slow sales.”
Speaker 4: (Raise a coffee cup) “Why don’t you take a break now, have a cup of ‘Teh Tarik’ (pull tea) and sign a contract?”